What It's All About

Barbara and Laurence are supposed to be getting married on Friday. Between now and then, Laurence will let Brad talk him into “one last fling.” Barbara will spill coffee on Dave… who promptly falls in love with her. Dave’s girlfriend, Carmella, will probably have something to say about that. Lily, the maid of honour, is 9 months pregnant and Peter, the father is just finding out about it. The geeky Neal is crushing it with the mysterious (and equally geeky) Gam3ergurl. Dave’s mother, June, is living out loud on twitter – much to Dave’s embarrassment.
Who will hook up? Who will end up alone? That’s up to you!
Crushing It! is a romantic comedy for the twitter age. It’s a week long ‘live’ semi-improvised story told by the characters themselves using social networking. And the best part? You get to decide how it all ends…

Social Media At Its Best

Submitted by Jill Golick on Wed, 01/27/2010 - 23:47

For me the most remarkable thing about the whole Crushing It experience is how much has been generated from a single blog post.

On January 5th, 2010, I posted an idea on blog about a story to be told live during social media week and calling for collaborators. I am amazed at how many people have responded. I know some of them, but some are new to me. Their generousity, talent and commitment to this project is incredible.

From my thin idea, a robust story has been built with about a dozen characters who are forming before my very ideas. Video is being shot, photos taken, blog posts written. The amount of work and the creativity is breathtaking.

But writing alone won't take this project home. The producer, designer, site builder, actors... all volunteers.

I love the social web because it brings people together and has such a great positive spirit. People reach out to strangers with offers of help. There's no back-end on this project. No great glory to be gained. But people jumped in nonetheless. I love all of them for it.

I can't wait till Monday to see how this all goes down!