What It's All About

Barbara and Laurence are supposed to be getting married on Friday. Between now and then, Laurence will let Brad talk him into “one last fling.” Barbara will spill coffee on Dave… who promptly falls in love with her. Dave’s girlfriend, Carmella, will probably have something to say about that. Lily, the maid of honour, is 9 months pregnant and Peter, the father is just finding out about it. The geeky Neal is crushing it with the mysterious (and equally geeky) Gam3ergurl. Dave’s mother, June, is living out loud on twitter – much to Dave’s embarrassment.
Who will hook up? Who will end up alone? That’s up to you!
Crushing It! is a romantic comedy for the twitter age. It’s a week long ‘live’ semi-improvised story told by the characters themselves using social networking. And the best part? You get to decide how it all ends…

Blogs

ON PRODUCING CRUSHING IT: The Audience has Spoken

Submitted by Cathleen MacDonald on Sat, 02/06/2010 - 10:51

The audience didn’t leap panic-stricken from their computer screens and smart phones.

They stuck around and played with the story. And that’s what we wanted them to do.

In this funny, sudsy romp called “Crushing It”, the week began with, “Who will hook up? Who will be left alone? You decide.”

ON PRODUCING "CRUSHING IT": The Future of Storytelling

Submitted by Cathleen MacDonald on Mon, 02/01/2010 - 12:02

“Crushing It” has gone live today! Pop the Champaign and pass the party hats. Or maybe I’ll just have another coffee.

Producing this project hasn’t all been about schedules, contracts, and content elements. “Crushing It’ has inspired my thoughts to more philosophical things; such as creating a new storytelling language. It reminds me of another storytelling language and how it evolved.

ON PRODUCING "CRUSHING IT": Working Virtually

Submitted by Cathleen MacDonald on Fri, 01/29/2010 - 12:12

The Internet and social media is factoring into every facet of this project. No surprise there.

With a team of writers, actors, and media professionals located in Toronto (Canada), New York City (U.S.A.) and London (U.K.), the office is a virtual thing. We’ve been holding our meetings on Skype, coordinating and collaborating by way of online tools, and of course, email is our old friend.

ON PRODUCING "CRUSHING IT": Tell Two Friends and so on ...

Submitted by Cathleen MacDonald on Thu, 01/28/2010 - 19:14

Detail number 542: promote the show.

We don’t have the budget for a Hollywood-style all-media blitz campaign that reaches every page, every screen, and every bus shelter. Nor is that necessarily the right approach for this project. At the other extreme, we don’t want CRUSHING IT to be in the media witness protection program. So we’re taking a number of approaches.

Social Media At Its Best

Submitted by Jill Golick on Wed, 01/27/2010 - 23:47

For me the most remarkable thing about the whole Crushing It experience is how much has been generated from a single blog post.

On January 5th, 2010, I posted an idea on blog about a story to be told live during social media week and calling for collaborators. I am amazed at how many people have responded. I know some of them, but some are new to me. Their generousity, talent and commitment to this project is incredible.